Stephanie Holland, of Holland Advertising, created a website that specifically addresses the women’s movement in the marketplace. She-conomy, “a guy’s guide to marketing to women,” should be in every red-blooded American (sales or PR) male’s RSS Feed or subscription list, or else he’s doing his company a disservice.
Since only three percent of advertising agency creative directors are women (a figure from the website), we women are at the mercy of the guys who need to know how to sell products, in this case, outdoor products, to us.
For those of us who promote the outdoors and who engage in public speaking, blogging, writing, radio work, etc., this site provides facts and figures to support our claims that the women’s movement in the marketplace has burgeoned and weighs heavily on not only daily family expenditures, but also decisions as to where the family goes for vacation, what bank the family uses, and even, the choice of the family car.
Stephanie uses social networking, and especially Twitter, to throw marketing facts out there that will aid your marketing practices. I cannot recommend this site highly enough. ~Barbara Baird
The Women's Outdoor News, aka The WON, features news, reviews and stories about women who are shooting, hunting, fishing and actively engaging in outdoor adventure. This publication is for women, by women. View all posts by The WON
Les,
Thanks for your comments. It is downright refreshing to hear from industry folks like you, and yes, Stephanie is really offering help and support to all of us out there — whether it’s outdoor bags or leather styling purses! Thanks for reading The WON.
Great article Babbs! Thanks for the link to Stephanie’s site. Amazing resource. Thank you Stephanie! The basics are that – basic. But you’ve added a ‘missing dimension’ in the marketing effort .. regardless of the product. Spot on. We are watching.
Babbs,
When I saw the article about Stephanie’s site and marketing for women, I knew this was going to be a good read. I was right, thanks to the both of you for bringing this our way. Long overdue I’d say.