Wichita, KS – November 5, 2014 – Hadley Development LLC. has announced an agreement to manufacture and distribute a new line of premium hunting apparel under the Girls with Guns™ label. According to Michael Northrup, President of Hadley Development, “With the help of Jen and Norissa, we have developed one of the most functional and great-fitting lines of hunting apparel that follows the Girls with Guns™ philosophy of ‘Fashion meets Function’”.
(Girls with Guns Clothing photo)
Women and fans of the brand have been asking GWG for years to bring a lineup of hunting apparel to market; finding the fit of their already popular fashion line to be spot-on. With perfected fit and a passion to turn ordinary hunting garments into fashionable pieces that would function in the field, Hadley was proud to be part of this new launch featuring Mossy Oak® brand camouflage. Andrea Ruhl, Vice President of softlines for Hadley Development said, “As a passionate female hunter, having sought apparel that would not only have women looking good in the field but function to keep us warm, comfortable, and quiet, the new GWG hunting lineup not only accomplished the mission it set out to do, but far exceeded expectations”.
Hadley worked extensively with GWG founders Jen Adams and Norissa Harman to develop a hunting garment line that wears, fits, and functions in the field yet has the Girls with Guns™ flair that established them as one of the hottest selling brands in the sporting goods industry. This line will continue to expand in the years to come and without a doubt become the go-to lineup for women throughout the world.
GWG hunting apparel started hitting shelves across the nation in October of 2014. Utilizing some of the most innovative fabrics from base layers to mid-weight softshells, meticulous detail was put into every piece. With their gift of fashion insight, Jen and Norissa have brought these Mossy Oak® pieces to life while maintaining one of the best values in the industry. Touting retails ranging from $39.99 to $139.99, the GWG lineup brings a premium camouflage like Mossy Oak® at a value that is second to none.
GWG founders Jen Adams and Norissa Harman said, “It’s a dream come true for us to be able to partner with Hadley Development to develop a premier women’s hunting line tailored to the female outdoor enthusiast.” Each new piece of the hunting line has been field-tested while filming their upcoming TV show, Universal Huntress, in different terrains around the world. Be sure to catch the new show starting December 29th at 8 PM [PST] on the Sportsman Channel. Girls with Guns™ is an officially licensed partner of Haas Outdoors Inc.
Jen Adams and Norissa Harman (Girls with Guns Clothing photo)
About Girls with Guns Clothing:
Founded by two best friends in their garage, Girls with Guns Clothing ™ is located in Red Bluff California. A perfect combination of passion for the sport of shooting, hunting, and fashion, GWG clothing and accessories let women show their love for hunting and shooting in an edgy way. The GWG line is designed by women for women, and was created for everyone from the avid hunter and shooter to the fashionista. It is your everyday outdoor lifestyle apparel. There’s something for everyone. For more information on the new Hunting lineup, please contact Hadley Development at 316-821-9700 or visit www.gwgclothing.com
The Women's Outdoor News, aka The WON, features news, reviews and stories about women who are shooting, hunting, fishing and actively engaging in outdoor adventure. This publication is for women, by women. View all posts by The WON
