The Women of the Wild Outdoors (WOWO) TV show is gaining ground in outdoor television – having an impact, inspiring women to go outside and to share their stories. Along with the popular show (sponsored by Scheels and others that see the vision on the Pursuit Channel), the producers, Lisa and Ed Retterath, decided to combine aggressive social networking – online and in parking lots across this country.
The bus!
A Facebook page touts more than 7,000 fans. Tweets appear regularly to thousands of tweeters and a rock star bus might be pulling into a parking lot of a Scheels near you.
The Reterraths’ mission is energetic: “To promote, influence & encourage all participation in outdoor sports & activities via our television show, Women of the Wild Outdoors™. We strive for quality entertainment, educational elements & inspiring experiences. It’s a feminine invasion of the great outdoors and women have a fresh, animated & passionate perspective that we’ll showcase & highlight.”
Producer Ed Retterath peels away the protective covering to unveil The WON on the WOWO bus!
The Women’s Outdoor News is delighted to partner with WOWO to help spread the world about the enthusiasm for women in outdoor sports and traditions that is spreading rapidly across this great country. We will be promoting their show here and highlighting some of their guest stars. They have placed our new, colorful and rather hip – if we do say so ourselves – logo on their bus.”
The WON rides the WOWO bus every day!
So … watch the show, watch for the bus, watch us grow and hey … be a part of it, too!
The Women's Outdoor News, aka The WON, features news, reviews and stories about women who are shooting, hunting, fishing and actively engaging in outdoor adventure. This publication is for women, by women. View all posts by The WON
Yowsa! You wild outdoor gals are becoming a force to reckon with. More power to ya. Hop on the bus, or get out of the way!!
BTW, speaking of wild outdoor gals, Holly Heyser (aka NorCal Cazadora) will be a guest on next week’s Outdoors Radio broadcast and podcast. Catch it on our website.
Great, Dan! And you are one of the shakers and movers in the industry that believe in the “women’s movement” outdoors. We appreciate it. Enjoy talking to Holly! One of our favs.
WOW! That is awesome news! The WON is amazing and doing such GREAT things!
Fantastic partnership. I hope to have the opportunity to see the bus in person one day soon! The logo looks fantastic and there was the perfect spot for it!!
All I can say is AWESOME!!!! Love the bus and the logo looks great too!!
Great looking logo and bus! Can’t wait to see it in person and meet them.
Marti, Tammy, Mia and Nancy Jo … I think we should party on that bus some day!
After a great hunt!