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Women’s Favorite Brands in 2024

If you want to know the best handguns and gear for women, look to see what women are choosing to train with and carry. A Girl & A Gun (AG & AG) hosted its 12th Annual National Conference, SHINE 2024. Participants included 706 members representing 135 AG & AG chapters from 45 different states. All participants were required to go through a “Gear Check” process where their handguns, belts, holsters, and mag pouches were all reviewed and function checked. In total, the women brought 976 handguns for training. 

Cold, heat, storms, and hail did not deter the 706 women at AG & AG’s SHINE 2024 from gathering to train and celebrate their sisterhood. Photography by Lead Petal Media Group.
(Lead Petal Media Group photo)

GLOCK was the Title Sponsor of the National Conference, and GLOCK was the most popular choice among the participants: 22.7% of all handguns used were GLOCK models.

Women’s Favorite Brands

The following lists the Top 10 brands of handguns that the women brought to training:

Popular BrandsPercentage
GLOCK22.75%
Sig Sauer20.29%
Walther17.01%
Smith & Wesson9.63%
HK5.94%
CZ5.33%
Springfield4.51%
Canik4.41%
Staccato3.48%
Ruger0.82%

See the complete list and additional details: https://www.agirlandagun.org/womens-favorite-handgun-brands-in-2024/

Walther AGAG women's favorite brands

Depending on the topic of their training courses, e.g., concealed carry vs. 3-gun, women would bring different models that were most appropriate to the skills learned. Some pistols were very topic-specific, and some were used for general skillbuilder sessions with training that can be applied to both defense and competition. The following lists the most popular models of handguns that the women brought to training:

Popular ModelsPercentage
Walther PDP-F17.23%
GLOCK 1911.56%
Sig Sauer P365XL5.44%
GLOCK 344.54%
GLOCK 43X4.31%
HK VP94.31%
Sig Sauer P3204.31%
Sig Sauer P3653.85%
GLOCK 173.40%
Walther PDP3.40%
GLOCK 482.49%
GLOCK 452.27%
Smith & Wesson M&P Shield EZ2.27%
Smith & Wesson M&P 2.01.81%
Holosun women's favorite brands

Popular Sighting Systems and Triggers

While there are more pistol-mounted optics each year, they still have not yet surpassed iron sights among women.

Sighting Systems
Iron Sights54.41%
Red Dots45.59%
  
Iron Sights 
Stock91.91%
Upgraded8.09%
  
Popular Upgraded Irons 
Trijicon24.05%
Dawson Precision20.25%
TruGlo7.59%
Ameriglo3.80%
  
Popular Red Dot Brands 
Holosun67.64%
Sig Sauer11.91%
Trijicon5.17%
Leupold4.72%
Vortex2.92%
  
Preferred Reticle Colors 
Red59.73%
Green40.05%
Black0.23%

Most women used stock triggers in their handguns, but approximately 7% of them had upgraded triggers. The GLOCK Performance trigger was the most popular, followed by Apex and Timney.

Triggers 
Stock92.62%
Upgraded7.38%
  
Upgraded Triggers
GLOCK Performance31.94%
Apex13.89%
Timney Triggers6.94%
Powder River5.56%
Cajun Gunworks4.17%

Note: SHINE Gear Check Logs listed brands and models of handguns, belts, holsters, and mag pouches. No serial numbers or personally identifiable data was collected. No information on rifles or shotguns was collected during gear check.

AGAG shooting line women's favorite brands

Popular Gear, Equipment, and Shooting Apparel

Here are some of the other popular brands that women brought for training to SHINE 2024. From eye/ear pro to holsters, belts, and apparel, here are the popular brands that were logged at Gear Check.

Eye Protection 
SSP16.23%
Oakley9.69%
Hunter’s HD Gold7.07%
WileyX6.02%
Ray-Ban3.14%
  
Hearing Protection 
Walker36.09%
Howard Leight13.00%
Axil11.62%
AKT1 Sport5.96%
Peltor4.28%
  
Belts 
Nexbelt30.35%
Kore7.74%
5.116.83%
Black Scorpion4.86%
Safariland4.25%
CR Speed3.19%
Tuff2.73%
We the People2.28%
Krydex2.12%
Blade Tech1.67%
  
Holsters 
Comp Tac17.16%
Haven Defense7.59%
BladeTech6.27%
We The People5.83%
Black Scorpion5.72%
Safariland4.40%
PHLster3.52%
Dara3.19%
Alien Gear2.42%
Blackhawk1.98%
  
Apparel 
5.1138.59%
Duluth11.92%
Wrangler3.64%
Columbia3.43%
Levi2.83%
LAPG2.02%
Vakandi2.02%
Magellan1.41%
Tru Spec1.41%
Merrell1.41%

About A Girl & A Gun

A Girl & A Gun (AG & AG) is a membership organization whose events are successful stepping stones for thousands of women entering the shooting community by fostering their love of shooting with caring and qualified instructors who coach them. AG & AG breaks barriers for women and girls in self-defense, and in pistol, rifle, and shotgun shooting sports by welcoming beginners to learn the basics of safe and accurate shooting and providing experienced shooters with advanced-level opportunities. The club has members in all 50 states and hosts recurring Girl’s Nights Out at hundreds of ranges throughout the United States.

For more information about A Girl & A Gun Women’s Shooting League, or to learn how to join, please visit AGirlandAGun.org. Follow AG & AG on FacebookInstagramTwitterYouTube, and Pinterest for social media and corporate news.

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    The Women's Outdoor News, aka The WON, features news, reviews and stories about women who are shooting, hunting, fishing and actively engaging in outdoor adventure. This publication is for women, by women.